Rethinking innovation: harnessing the collective creativity of the crowd

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By Jochen Schweitzer, University of Technology, Sydney and Joanne Jakovich, University of Technology, Sydney

The past few years have seen a resurgence in design as a driver of innovation. This has been visible in the popular managerial press and also the scholarly debate in management and design. Many foreign organisations and governments have already successfully embraced design-led approaches to innovation.

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